A quality website can go a long way in communicating your brand message to customers. Whether you run a local business or a luxury brand, there are some key elements to keep in mind when designing your site. Learn key tips from members of the online small business community below.

Use the golden ratio in web design

Web design is an art, but it’s also a science. The golden ratio can help you ensure that your website directs visitors’ eyes where you want them.

Conduct keyword research

Keywords are an essential part of every website, as they can help relevant visitors find your site. Before adding keywords, research the topics most relevant to your target customers.

Create pop-ups on your website that your visitors will appreciate

Pop-ups aren’t exactly popular with website visitors. But there are ways to make them a little more appealing.

Learn about WordPress with these statistics

WordPress is one of the leading platforms for creating quality websites. There’s a lot to learn about WordPress sites, which you can learn from these stats from Matt Moran of Blogging Wizard.

Attract consumers to your luxury brand

If you want to build a luxury brand, your website should be an important part of your communication strategy. That’s why it’s important to keep your luxury customers in mind when designing it.

Regaining customer loyalty

Many local businesses are struggling to win back customers in the wake of COVID-19 closures. But it is possible to foster the loyalty you and your customers once enjoyed.

Keep customers connected and coming back

Your Web site isn’t just a tool for attracting new customers. It can also help you foster deeper connections with existing ones.

Be aware of your top cybersecurity threats

Online security is imperative to protecting your website and other online assets. And different types of sites face different threats.

Use these visual content marketing trends

Visual elements can be an important part of your website, especially when it comes to your content.

Increase engagement with these marketing tactics

Once you have a quality website, you’ll only get results if people engage with it. To do this, create a forum, allow them to leave comments or simply like your posts.