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We didn’t just run the social accounts: we developed products with the brand, like the Pizza Frita, and launched them with content built to go viral. The content passed ten million views across TikTok and Instagram, with a single video crossing the million mark, plus signature formats like the Tuesday Burger Libre and the Rodrigo character. The community grew for real: people who visit, eat and come back.
Followers · 8 months
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